PepsiCo’s beverage sales in North America fell for the fourth quarter in a row, but it posted a slight gain in net revenue, helped by its domestic snacks business and overseas divisions. Survey Results: Time for the big question: Pepsi or Coke? With lines of civic dissent and division dominantly drawn in our media, it’s refreshing that the statistician Joshua Katz took measurements of usage to map more chromatic variations across the national landscape. Coke vs Pepsi: a duel between giants which has lasted for more than a century, at a cost of billions of dollars. In 2010, Coca Cola’s total sales revenue was 32.14 billion, net income was 7.580 billion, and gross margin was 65.57%. Revenue for PepsiCo was $67.2 billion … Now, it’s 2021. I’m sure that this scenario sounds pretty familiar. And, for a short time, beat Coke in sales. But diet soda sales have plummeted due to … Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. 1 Here’s what went down. My sisters and I were Team Coca-Cola while my mom was very much Team Pepsi; my dad, on the other hand, was very frugal and was Team Generic, or whatever was on sale—he’d love these 12 thrifty ways to use soda around the house! Coke vs Pepsi comparison. Pepsi was the new kid on the block looking to prove something. For comparison, Coca-Cola did not release Diet Coke until 1982, 18 years later. First off, let’s look at the conversation as a whole. This is the Coke vs Pepsi Social Presence Showdown. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income. However, it's likely that demand will return to normal once economies begin to reopen. In our latest report on the Restaurant, Food & Beverage industry, we examine the total share of voice for several leading soda brands. A savvy exec at Pepsi came up with a bold revolutionary strategy to do just that. The company manufactures, markets, distributes, and sells a variety of beverages, foods, and snacks, and serves consumers in over 200 countries and […] At the same time, Coke and Pepsi started to involve “non-carb” market, which including juices and juice drinks, sports drinks, energy drinks and tea-based drinks. For a few years, Diet Coke had supplanted Pepsi as the No. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. They also distributed promotional items that had the brand’s logo to participating pharmacies. The Diet Pepsi brand is PepsiCo’s 6 th largest brand based on revenue. Pepsi has a brand value of over $18.2 billion and has ranked 36th in the most valuable brands in the 2020 list prepared by Forbes. Find out whether Pepsi (PEP) or Coke (KO) is the better buy. 2. Sales of PepsiCo's convenience and PET still water in the U.S. Coke and Pepsi developed their own Stevia-based sweetener, and followed by the introduction of the new products, including Coke’s Sprite Green and Pepsi’s reduced-calorie Trop 50 (orange juice). KO has underperformed PEP since … Pepsi vs. Coca Cola. Posts about pepsi v. coke written by Daniel Brownstein. Growing up, there was always a major debate in my house: Coke vs. Pepsi. Pepsi got 58% of its revenue from the United States in fiscal 2019 and 42% from international territories. That idea was the Pepsi Challenge. It has about 92,800 employees whereas its direct competitor Pepsi has about 203,000 employees and DPS has only 19,000 staff. PepsiCo, Inc.(NASDAQ:PEP): The pandemic has resulted in the demand for soft drink to decline with restaurant traffic limited and live events on hold. Pepsi went inside malls around the country and invited people to do a blind taste test between Coke and Pepsi. PepsiCo, Inc. is based in Purchase, NY, United States and is one of the leading multinational food and beverage companies. Of course this has always been the case, but health and wellness has become much more of a trendy commodity in recent years. They famously shared the results in the Pepsi Challenge campaign. Five primary brands include Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. It made PepsiCo a diversified and stronger business. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (today more commonly known as indigestion or an upset stomach) and "Cola" referring to the cola flavor. We’ll see why in this article. Check out the latest PepsiCo earnings call transcript. The two companies have been opponents in the soda world for more than a century and both use marketing to try to differentiate between their two brands, even though their products are basically the same. Sales of beverages and snack foods of the company are coming under one umbrella. Coke recently released Coca-Cola Life, which is made with stevia sweetener and has 27 calories per 100mL, compared with 42 for regular Coke. Pepsi debuted skywriting as an advertising tool at the 1939 New York World’s Fair, but the rivalry between the two truly escalated with the onset of World War II when Coca-Cola President Robert W. Woodruff ordered a special group of 148 Coca-Cola employees in the U.S. military to somehow deliver Cokes to every G.I. They were hungry and willing to mix it up. Coke vs Pepsi, World Cup vs Super Bowl: key takeaways Globally speaking, copying what the leader does seems to be pretty expensive and not that efficient on a world level. One of Coke’s first marketing efforts included coupons promoting free product samples. The United States no longer accounts for the majority of Coca-Cola’s sales, totaling 43% of turnover in 2017. Strengths: PepsiCo Vs Coca Cola Company. Now PepsiCo is nipping at Coke's coattails with an over $190 billion valuation, closing in on Coke's $212 billion market value. PepsiCo annual/quarterly revenue history and growth rate from 2006 to 2020. Speaking of marketing, in similar news, sales of both Coke and Pepsi have actually gone down significantly in recent years as water companies have begun to spruce up their marketing and sales approach, marketing water as a much healthier approach to Coke and Pepsi. This is an unbiased comparison of the two of the most popular carbonated beverages in the world -- Coke and Pepsi. Pepsi won a bunch of blind taste tests. Competitive Position – Coca-Cola Vs Pepsi. In 2010, for the first time, both Coke and Diet Coke surpassed Pepsi’s sales, leading the Wall Street Journal to run a headline declaring Diet Coke the winner in the Cola Wars. While PepsiCo and Coca-Cola have been facing increased competition, the stocks of both companies have risen in 2019. Coca-Cola advertising has historically focused on wholesomeness and nostalgia. Both Coke and Pepsi clambered for market share. Pepsi vs Coke: a hundred-years-war with unparalleled socio-economic stakes, countless victims, spies, underhand manoeuvres, truces and renewed attacks. The data dump. The Soviet Union vs. the United States, the Yankees vs. the Red Socks, Al Gore vs. George W. Bush, to many in the business world those rivalries pale in comparison to Coke vs. Pepsi.