It found Black shoppers are more likely than white shoppers to receive unfair treatment based on their skin color. Which Black-owned beauty and wellness brands do you want to see at Sephora? Why 15%? Share. Prior to joining CNBC, I was an international producer for Bloomberg TV and a financial correspondent for TheStreet.com. Among the changes, Sephora is pledging to double its assortment of Black-owned brands, to 16, by year’s end and create programs to help entrepreneurs of color. The most important realization right now is the simple fact that impactful returns in sentiment, brand connection, and referral will be enjoyed in the long-term. Going forward the beauty giant plans to also prominently feature and advertise Black-owned brands through a dedicated tab on the Sephora website. © 2021 Condé Nast. https://www.vogue.com/article/black-owned-beauty-brands-to-shop-at-sephora Sephora has unveiled the participants in its 2021 Accelerate program, which is focusing exclusively on beauty brands owned by people of color. All Rights Reserved, This is a BETA experience. owned & founded by TRACEE ELLIS ROSS. … However, when you buy something through our retail links, we may earn an affiliate commission. All rights reserved. You may opt-out by. In a partnership announced today, the beauty products retailer will open mini shops inside 850 Kohl’s stores by 2023. Shop: Instabake 3 in 1 Concealer, $20. This could be a big win for the beauty giant, as African Americans have cornered the ethnic hair and beauty market, accounting for almost 90% of the overall spend, according to a Nielsen Ad Choices. NLSN Sephora S Best Black Owned Beauty Brands According To Director Myiesha Sewell 30 Black Owned Beauty Brands At Sephora Ulta And Nordstrom Who What Wear Why This Black Owned Beauty Brand Doesn T Need Sephora The Business Of Bof 7 Black Owned Beauty Brands To At Sephora Vogue Sephora Joins 15 Percent Pledge Commits To Supporting More Black Owned Businesses News … Of course, Sephora stocks other stellar Black-owned products but the “clean” cosmetics space has been pretty white—until now. Will Free College Become A Reality Under Biden. Learn more about our commitments to racial equity. It seems as if Sephora, a perceived industry leader has lent real consideration to these facts, and is taking steps to prove that their position of solidarity with the Black community rings true. To revist this article, visit My Profile, then View saved stories. Shop: MatteTrance Lipstick, $38. I’m the CEO of CultureBanx, redefining business news for minorities. In a partnership announced today, the beauty products retailer will open mini shops inside 850 Kohl’s stores by 2023. Our D&I Commitments. CHICAGO, ILLINOIS - DECEMBER 01: A shopper walks past a Sephora store on the Magnificent Mile ... [+] shopping district on December 01, 2020 in Chicago, Illinois. © 2021 Forbes Media LLC. Previously, I produced TV for the number one business news network on CNBC’s top rated shows Squawk on the Street and Squawk Alley. owned & founded by WHITNEY WHITE & TAFFETA WHITE. Ulta hasn’t confirmed whether it will do the same, but posted a list of black-owned brands it carries on Instagram, including Uoma Beauty, Juvia’s Place, Beauty … Shop: Coffee & Cocoa Bronzer Palette, $38. Upon completion of the 2021 Accelerate program, all eight participating brands will launch at Sephora, which will effectively double the retailer's current assortment of Black-owned brands by 2022. Healthy Hair Game Kit Shop: Mothership VII Eyeshadow Palette – Divine Rose Collection, $125. We believe that beauty is for everyone. Now, for the exciting part: introducing the participating members and their labels, which are still in the early stages of branding and development. LYS Beauty has become the first Black-owned clean beauty brand to be featured exclusively at Sephora. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. But the reality is that shoppers at Sephora, and in U.S. retail more broadly, are not always treated fairly and consistently." shopping district on December 01, 2020 in Chicago, Illinois. owned & founded by NANCY TWINE. I was raised in investment banking while working at UBS. So many of your stores are set up in Black communities. C Cosmetics. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Online sales have soared during the pandemic, and though Sephora and Ulta have reopened some locations, they aren’t able to offer the same “try before you buy” proposition that once powered the brick-and-mortar shopping experience. (Photo by Scott Olson/Getty Images), Impact 50: Investors Seeking Profit — And Pushing For Change, New Stimulus Bill Could Preview Disagreement Over Student Loan Cancellation. Sephora’s 2021 Accelerate Program cohort features: … Sephora is selling its first Black-owned clean makeup — here’s what we know so far . (Photo by Scott Olson/Getty Images). Be sure to let us know your favorite product(s), what makes this brand unique, etc. I was raised in investment banking while working at UBS internationally and Goldman Sachs in the states. African Americans have continued to dominate the ethnic hair and beauty aids category, ringing up $54 million of the $63 million that was spent in 2017. Black people are known to contribute revenue at a rate greater than their proportion to their population in the beauty industry, so a lack of action could prove detrimental. Below are five Black-owned skincare brands worth trying because their products work so well on many different skin types. Health/Beauty. Sephora now aims to help Black entrepreneurs by including 16 Black-owned brands by the end of the year along with implementing new customer-greeting strategies to prove that all shoppers are treated the same consistently. CultureBanx notes that the visibility of Black-owned brands has transformed the beauty community by demanding diversity and inclusion to stay relevant.